Marketing Manager, ESPN- 12 mth contract
Core
Lead marketing strategy and execution for ESPN across Australia and New Zealand, growing brand and audience engagement across broadcast, streaming, digital, and social channels.
Role type
Senior Marketing Manager (Media & Entertainment)
Builds
Integrated marketing campaigns connecting sports fans with ESPN and Disney+ content
Domain
Sports media, entertainment, digital streaming
Deliverable
product features
Required skills
Integrated campaign planning, multi-channel marketing (TV, digital, social, streaming), stakeholder management, budget oversight, agency/vendor management, sports landscape awareness
Preferred skills
Experience in media/entertainment/sport/digital/consumer brands, creative judgement, managing multiple priorities
Technologies
None explicitly stated
Responsibilities
Lead ESPN brand and marketing strategy across Australia and New Zealand, Plan and execute multi-platform campaigns across TV, digital, social, streaming and partner channels, Partner with Disney+ Marketing to support ESPN on Disney+ campaigns, Manage ESPN Australia/New Zealand's social media strategy, Collaborate with editorial, sales, programming, research, creative, finance, international marketing and agency partners, Oversee marketing budgets, vendor management, reporting and campaign optimisation
Seniority
Senior, hands-on IC
