Manager, Social Marketing
Core
Manage and execute social marketing strategy for Netflix-branded Japanese content across YouTube, X, Instagram, TikTok, and other platforms to drive audience engagement and brand awareness.
Role type
Manager, Social Marketing
Builds
Netflix-branded social content, campaigns, and community conversations for Japanese entertainment titles
Domain
Entertainment / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, content creation, influencer management, cross-functional localization, vendor/agency management, social analytics, Japanese language proficiency
Preferred skills
Entertainment industry knowledge, English fluency, cultural trend anticipation
Technologies
Social media platforms (YouTube, X, Instagram, TikTok), editorial tools, analytics platforms
Responsibilities
Develop social marketing campaign strategies for priority titles and brand campaigns; Identify and engage influencers and creators; Manage social posting calendars and monitor channel sentiment/metrics; Lead planning and execution of cross-platform content; Oversee cross-functional localization workflows; Manage external writers, producers, and vendor agencies; Serve as a thought leader on the editorial ecosystem