EMEA Channel Marketing Manager
Core
Drive partner-led demand and pipeline growth across EMEA by activating partners through targeted programmes, content, and events.
Role type
Senior IC channel marketing manager
Builds
Regional partner demand generation and pipeline contribution
Domain
B2B technology marketing, EMEA region, VAR/MSP ecosystem
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Channel marketing strategy, partner ecosystem expertise, regional execution, sales alignment, MDF budget management, campaign localization, data analysis, CRM proficiency
Preferred skills
Networking/hardware/AV sector experience, European languages, professional marketing qualification
Technologies
Salesforce, HubSpot, Marketo
Responsibilities
Develop expertise in EMEA channel ecosystem (VARs, MSPs, Distributors); Enable partners with localized content and tools; Align channel plans with regional sales priorities; Manage regional partner communications and newsletters; Execute regional MDF investments and track ROI; Measure and optimize channel marketing performance against KPIs
Seniority
Senior, hands-on IC
