Marketing Manager
Core
Drive growth and marketing performance for a portfolio of online higher education programs by managing end-to-end strategies, campaigns, and commercial insights.
Role type
Marketing Manager (EdTech)
Builds
Online degree programs and student enrolment pipelines
Domain
Education Technology (EdTech)
Deliverable
product features
Required skills
Product marketing, performance marketing, full-funnel campaign management, marketing analytics, integrated marketing strategies, lead generation, conversion optimization, stakeholder management, project management, data-driven decision-making
Preferred skills
Experience in education sector, tertiary qualification in Marketing/Business/Communications
Technologies
Google Analytics, CRM systems, reporting dashboards
Responsibilities
Own and execute marketing strategies for online degree programs; Plan, coordinate, and optimize integrated marketing campaigns across paid, owned, and earned channels; Monitor and analyze marketing funnel performance to improve conversion rates; Manage marketing budgets, forecasts, and performance reporting; Implement testing and continuous optimization initiatives; Collaborate with admissions, student success, and university stakeholders to improve the student journey.
