Performance Marketing Manager
Core
Own and scale digital campaigns to drive pipeline and revenue for targeted legal accounts using Account-Based Marketing (ABM) strategies.
Role type
Performance Marketing Manager (B2B/ABM)
Builds
Multi-channel paid campaigns, tailored messaging assets, and ABM programs for legal tech products.
Domain
Legal Technology (B2B)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B performance marketing, Account-Based Marketing (ABM), multi-channel campaign management, budget planning, A/B testing, funnel analysis, AI tool utilization
Preferred skills
Experience with emerging media platforms, podcast advertising, legal industry knowledge
Technologies
LinkedIn Campaign Manager, Hubspot, Dreamdata, Google Ads, Meta Ads, ChatGPT, Clay
Responsibilities
Build and manage targeted digital campaigns to acquire new prospects, develop ABM strategies aligned with sales priorities, create tailored messaging and assets, run A/B tests on creative and channel mix, monitor funnel performance and CAC/ROAS, own budget planning and spend pacing, report on results and optimize based on attribution.
Seniority
Mid-Senior, hands-on IC