Performance Marketing Specialist - Göteborg
Core
Precision performance marketing for B2B legal services targeting corporate lawyers, compliance officers, and C-suite executives in regulated industries.
Role type
Performance Marketing Specialist (B2B)
Builds
Paid advertising campaigns on LinkedIn and Google for high-intent legal and compliance services.
Domain
Legal services, AI regulation, GDPR, financial regulation, European compliance.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
LinkedIn Ads, Google Ads, B2B paid media strategy, ABM, landing page optimization, retargeting, conversion tracking, budget management, copywriting for professional audiences.
Preferred skills
Experience in legal/finance/regulated industries, B2B long sales cycles, ABM, server-side tracking, service-based advertising.
Responsibilities
Build and drive LinkedIn Ads campaigns for decision-makers, manage high-intent Google Search campaigns, create and test ad creatives, optimize landing pages, implement retargeting, manage target audience lists, monitor cost per lead and cost per meeting, shut underperforming campaigns early.
Seniority
Individual Contributor, operational level