Senior Performance Marketing Manager
Core
Own the paid media engine and drive qualified pipeline for B2B SaaS target accounts through multi-channel demand generation strategies.
Role type
Senior Performance Marketing Manager (Demand Generation)
Builds
Scalable digital distribution programs and buying group engagement campaigns
Domain
B2B SaaS / Ad Tech
Required skills
Paid media strategy, Account-Based Marketing (ABM), campaign optimization, cross-functional collaboration, data analysis, budget management
Preferred skills
Programmatic display, newsletter sponsorship, real-time experimentation
Technologies
LinkedIn Advertising, Google Ad Manager, Microsoft Advertising, Marketo, Asana, 6Sense, Demandbase
Responsibilities
Build multi-channel media plans across Paid Search, Paid Social, Display, and Content Syndication; manage budget allocation and optimize for ROI; design campaigns to engage entire buying groups; partner with Sales and Marketing Ops to drive revenue goals
Seniority
Senior, hands-on IC
