Performance Marketing Specialist - Malmö
Core
Precision performance marketing for corporate lawyers, compliance officers, and C-suite executives in regulated industries (AI, GDPR, financial regulation) via LinkedIn and Google Ads.
Role type
Performance Marketing Specialist (B2B)
Builds
Paid advertising campaigns, landing pages, and lead generation workflows for a legal tech firm.
Domain
Legal technology / Regulated industries (AI, GDPR, Finance)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
LinkedIn Ads, Google Ads, B2B lead generation, ABM, landing page optimization, conversion tracking, budget management, copywriting for professional audiences
Preferred skills
Experience in legal/finance sectors, long-cycle B2B sales, server-side tracking, service-based advertising
Technologies
LinkedIn Ads, Google Ads
Responsibilities
Build and drive LinkedIn Ads campaigns targeting decision-makers; Manage high-intent Google Search campaigns; Create and test ad creatives (text, image, video); Optimize landing pages to match ad promises; Implement retargeting for non-converters; Manage target audience lists and ABM strategies; Monitor cost per lead and cost per meeting; Shut underperforming campaigns early.
Seniority
Individual Contributor, operational level
