Marketing Specialist - Field & Digital
Core
Lead and drive the marketing function for Kardex ANZ, acting as a business partner to local business units through planning and execution of effective marketing plans on and offline.
Role type
Marketing Specialist (Field & Digital)
Builds
Marketing plans, digital campaigns, content assets, and event activations for the logistics/industrial sector in Australia and New Zealand.
Domain
Logistics/Industrial equipment, B2B marketing
Deliverable
product features
Required skills
B2B marketing strategy, content creation, digital campaign execution, SEO, social media management, event planning and logistics, CRM management (Salesforce), data-driven reporting, stakeholder management, budget ownership
Preferred skills
HubSpot proficiency, video/photo production coordination, cross-functional collaboration, change management
Technologies
HubSpot, Salesforce, LinkedIn, EDM tools
Responsibilities
Create SEO-optimized content and manage social media channels; execute digital campaigns and nurturing programs; plan and manage customer/industry events and exhibitions; produce case studies from field visits; manage local marketing budget and lead tracking in CRM; provide data-driven insights to stakeholders.
Seniority
Mid-level, hands-on IC
