Director of Demand Generation
Core
Lead and scale a global B2B demand generation function driving predictable pipeline growth across product-led growth (PLG) and sales-led go-to-market strategies.
Role type
Senior leadership Director of Demand Generation
Builds
Global demand generation engine connecting performance marketing, content, lifecycle, brand, and product initiatives
Domain
B2B SaaS / Digital Marketing
Required skills
B2B demand generation strategy, full-funnel pipeline growth, paid media, SEO, account-based marketing (ABM), lifecycle marketing, funnel optimization, cross-functional collaboration, performance measurement, experimentation, AI adoption, marketing technology, team leadership
Preferred skills
None stated
Technologies
None stated
Responsibilities
Own and lead global demand generation strategy across PLG and sales-led motions; Drive consistent and scalable pipeline generation across paid media, SEO, ABM, lifecycle marketing, and web channels; Design and execute repeatable, high-impact campaigns for startups, scale-ups, and mid-market and enterprise customers; Develop and continuously improve 1:1, 1, and 1 ABM programs to engage high-value accounts; Partner with Sales, Growth, Product Marketing, Brand, Web, and Revenue Marketing teams to coordinate campaigns; Develop targeted competitive, product-led, and vertical-specific campaigns; Own funnel reporting, attribution, and campaign optimization; Use AI tools, automation, and personalization to accelerate campaign execution; Ensure the right marketing technology, data infrastructure, processes, and operating cadence are in place; Recruit, coach, and develop a high-performing team of channel specialists, strategists, and operations professionals
Seniority
Director, Senior Leadership
