SEO/SEM Generalist
Core
Planning, implementing, and managing organic (SEO) and paid (SEM) search marketing strategies to ensure high search engine rankings and effective audience reach for a crypto brand.
Role type
SEO/SEM Generalist
Builds
Organic search visibility and paid search campaigns for a cryptocurrency exchange platform
Domain
Fintech / Cryptocurrency
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
keyword research, website content optimization, technical SEO implementation, paid search campaign management, ad copy optimization, budget management, Google Analytics, Google Search Console, Google Ads, HTML/CSS/JavaScript, content management systems
Preferred skills
experience in fintech, e-commerce, or crypto
Responsibilities
Conduct keyword research to identify high-value search terms; Optimize website content, landing pages, and app store listings; Monitor and report on organic search performance; Implement technical SEO best practices; Plan, create, and manage paid search campaigns; Optimize ad copy, targeting, and bidding strategies; Track, analyze, and report campaign performance; Manage budgets and ensure campaigns meet performance KPIs
Seniority
Mid-level, hands-on IC