Head of Ads Enterprise Marketing
Core
Define and scale global marketing strategy for enterprise advertisers, agencies, and strategic brand partners to drive adoption and growth of OpenAI's advertising solutions.
Role type
Head of Enterprise Ads Marketing (Strategic Leadership)
Builds
Enterprise advertising narratives, thought leadership programs, demand generation campaigns, and sales enablement materials.
Domain
AI-powered advertising, B2B enterprise marketing, digital media platforms
Deliverable
product features
Required skills
B2B marketing strategy, enterprise advertising program leadership, executive storytelling, category thought leadership, demand generation, account-based marketing, sales enablement, measurement frameworks, team leadership
Preferred skills
Experience at scaled digital media platforms, understanding of enterprise procurement cycles, event strategy (Cannes Lions, CES), translating complex technology to CMOs
Technologies
AI-powered marketing platforms, owned media channels, partner channels
Responsibilities
Define end-to-end enterprise advertiser marketing strategy; Develop positioning and messaging architecture; Lead category thought leadership and content strategy; Create executive storytelling frameworks; Develop strategic sales enablement programs; Lead flagship customer stories and case studies; Build integrated demand generation programs; Define industry-specific narratives and go-to-market strategies; Own presence at major industry events; Partner with Product Marketing to translate roadmap innovations; Establish measurement frameworks for brand perception and revenue impact.
Seniority
Senior, hands-on IC with leadership responsibilities