Director of Brand & Communications
Core
Lead brand strategy and communications for two direct-to-consumer pet brands, building awareness and trust across North America.
Role type
Director of Brand & Communications
Builds
Brand identity, storytelling, public relations, community engagement, and cause-driven partnerships for pet consumer brands.
Domain
Consumer goods / Pet industry
Deliverable
product features
Required skills
Brand strategy, public relations, cause marketing, campaign management, community engagement, budget management, storytelling, commercial awareness, leadership
Preferred skills
Pet industry experience, early growth stage experience
Technologies
None stated
Responsibilities
Define brand story and positioning; conduct brand audits; develop giving-back programs with shelters; manage brand activations and events; lead end-to-end campaigns; secure earned media coverage; build customer community; monitor brand health metrics; manage brand budget.
Seniority
Director, hands-on IC