Senior Product Manager - Subscriptions
Core
Own product strategy and roadmap to drive awareness, acquisition, and activation of Spotify Premium, converting free users to subscribers globally.
Role type
Senior Product Manager (Consumer Growth & Subscriptions)
Builds
Subscriber-facing features, conversion funnels, and experimentation frameworks for Premium
Domain
Music streaming, consumer subscriptions, global marketplace
Deliverable
product features
Required skills
Product strategy, consumer value perception, funnel analysis, A/B testing design, cross-market adaptation, stakeholder alignment, data-driven prioritization
Preferred skills
Experience in subscription/marketplace environments, expertise in emerging markets, deep understanding of subscription economics (ARPU, LTV)
Technologies
A/B testing platforms, funnel analytics tools, experimentation frameworks
Responsibilities
Own product strategy and roadmap for free-to-premium conversion; Lead discovery, design, and delivery of subscriber features; Drive experiments to understand user willingness to pay; Translate behavioral data into hypotheses and prioritized roadmaps; Design rigorous A/B tests for funnel changes; Make trade-offs between user value, revenue, and operational complexity; Partner with regional teams to adapt positioning for different markets; Communicate strategy and results to senior stakeholders
Seniority
Senior, hands-on IC