Integrated Social Media Manager
Core
Lead the development and execution of an integrated social media strategy across owned, earned, influencer, creator, and user-generated content channels for a global consumer brand.
Role type
Senior Integrated Social Media Manager
Builds
Integrated social media programs and strategies
Domain
Consumer marketing / Social media
Deliverable
product features
Required skills
Integrated social media strategy, Influencer and creator marketing, Multi-platform content strategy, Community engagement, Social performance analytics, Cross-functional stakeholder management, Strategic planning, Process building
Preferred skills
FMCG, consumer products, wellness, beauty, baby care industry experience, Agency environment experience
Technologies
Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn
Responsibilities
Develop and lead the integrated global social media strategy, Build channel-specific strategies and plans, Establish content pillars and editorial calendars, Lead influencer and creator partnerships, Monitor social and cultural trends, Develop community engagement strategies, Measure social performance and translate data into recommendations
Seniority
Senior, hands-on IC with strategic leadership