VP of Marketing
Core
Own and accelerate ZeroTier's top-of-funnel growth engine by building brand presence, generating qualified pipeline, and driving execution through the marketing team.
Role type
VP of Marketing (Senior Leadership)
Builds
Top-of-funnel pipeline, brand presence, and demand generation programs for ZeroTier's cybersecurity and connectivity platforms.
Domain
Cybersecurity, Networking, SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, SEO/AEO/GEO strategy, demand generation program management, team leadership and coaching, funnel analytics, multi-channel campaign orchestration, technical fluency in networking/cybersecurity concepts, marketing narrative development
Preferred skills
MBA or equivalent experience, knowledge of additional languages (Dutch, Spanish, Portuguese, French, Japanese, Korean), experience with ABSM strategies and intent data platforms
Technologies
HubSpot, marketing automation tools, CRM tools, attribution modeling tools, funnel analytics platforms
Responsibilities
Own marketing execution with focus on SEO/AEO/GEO and organic content programs to grow IQLs, MQLs, and SQL conversions; Lead SEO/AEO/GEO strategy including technical SEO, content architecture, and AI-powered answer engine optimization; Oversee demand generation programs setting vector strategies, budget allocation, and performance standards; Collaborate with Sales, Product, and senior leadership to refine messaging and GTM strategy; Manage, hold accountable, and coach the marketing team to ensure execution quality.
Seniority
VP, Senior Leadership
