Digital Marketing Manager, Perpetual Wealth
Core
Lead and evolve digital marketing capability to drive lead generation, conversion optimization, and digital performance across wealth management businesses.
Role type
Digital Marketing Manager
Builds
Digital ecosystem including website strategy, content management, digital analytics, marketing technology, and user experiences
Domain
Wealth Management / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Website optimization, Customer journey mapping, Marketing technology management, SEO, Conversion rate optimization (CRO), Digital analytics, A/B testing, Marketing automation, Content management, Stakeholder engagement
Preferred skills
HTML/CSS knowledge, Regulated industry experience, Digital experimentation, Personalization
Technologies
Optimizely, Google Analytics, Google Tag Manager, Salesforce Marketing Cloud, Sales Cloud
Responsibilities
Lead development and optimization of websites and digital platforms; Drive SEO, CRO, and AI-enabled marketing initiatives; Design and implement lead generation and nurture programs; Manage website content and campaigns; Execute A/B testing and continuous improvement; Leverage data to optimize marketing performance; Partner with technology teams and agencies; Support marketing automation and customer journey optimization.
Seniority
Mid-Senior, hands-on IC