Senior Manager, Product Marketing

Calgary, Alberta💼 Full-time🗓 2026-09-14 → 2026-09-27

Core

Lead a team of Product Marketers to define messaging, GTM strategy, and execution for the Benevity Enterprise Impact Platform, serving B2B clients in the social impact sector.

Role type

Senior Manager, Product Marketing (Player-Coach)

Builds

Enterprise Impact Platform (SaaS for corporate social responsibility, volunteering, and grantmaking)

Domain

B2B SaaS / Social Impact / CSR

Required skills

Strategic GTM planning, team leadership and coaching, cross-functional stakeholder management, market research and persona development, executive communication, data-driven decision making

Preferred skills

Experience in CSR, social impact, or nonprofits

Technologies

None explicitly listed

Responsibilities

Mentor and develop a high-performing team of Product Marketers; Own end-to-end messaging and GTM strategy for the Enterprise Impact Platform; Partner with Product, Sales, and CS leadership to align on positioning; Provide Voice of Customer insights to inform product strategy; Standardize PMM workflows and competitive intelligence processes.

Seniority

Senior Manager, hands-on leadership

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About benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!