Growth Analyst (Paid Acquisition)
Core
Drive growth for a global talent marketplace by managing paid acquisition campaigns to attract qualified professionals.
Role type
Growth Analyst (Paid Acquisition)
Builds
Applicant acquisition funnel from ad click to onboarding
Domain
Talent marketplace / Digital Marketing
Required skills
Meta Ads, Google Ads, campaign optimization, funnel analysis, GA4, Google Tag Manager, UTM tracking, attribution modeling, budget management, creative testing
Preferred skills
TikTok Ads, X Ads, job advertising networks, talent marketplace experience, multi-country campaign management, employment advertising policies
Technologies
Meta Ads Manager, Google Ads, GA4, Google Tag Manager, spreadsheets, campaign dashboards
Responsibilities
Plan, launch, and optimize paid acquisition campaigns across Meta and Google Ads; Develop targeting strategies based on audiences, geographies, and skill sets; Manage campaign budgets, bidding, and creative testing; Track the acquisition funnel from clicks to onboarding; Optimize cost per qualified applicant and conversion rates; Collaborate with operations and analytics teams to improve application journeys; Evaluate new acquisition channels; Communicate actionable insights on campaign performance.
Seniority
Mid-level, hands-on IC