Product Manager (Loyalty)
Core
Own the end-to-end strategy, design, and execution of the loyalty and rewards ecosystem to drive client retention and lifetime value.
Role type
Product Manager (Loyalty)
Builds
Loyalty platforms, points systems, tiered programs, cashback, rebates, and referral schemes.
Domain
Fintech / Forex / Trading
Deliverable
product features
Required skills
Loyalty program mechanics, behavioral economics, product analytics, CRM platforms, technical requirements definition, cross-functional collaboration
Preferred skills
Experience in Forex/FinTech or Gaming, gamification loops, incentive design
Technologies
Mixpanel, Amplitude, Tableau
Responsibilities
Define and own the loyalty product roadmap aligned with business KPIs; Research competitor offerings and emerging trends; Develop frameworks for client segmentation; Lead evaluation and onboarding of loyalty platforms; Define integration requirements with trading platforms and CRM; Write detailed product requirements and user stories; Track success metrics for loyalty initiatives; Collaborate with Sales, Product, and Marketing to align campaigns with commercial goals.
Seniority
Mid-Senior, hands-on IC