Principal Product Manager, Loyalty & Referrals
Core
Anchor the loyalty program and partner on referrals/virality to deepen customer relationships and drive acquisition for HelloFresh's subscription food service.
Role type
Principal Product Manager (Loyalty & Referrals)
Builds
Points-based loyalty program and referral/virality mechanics for a direct-to-consumer food platform
Domain
Food & Beverage / Direct-to-Consumer / Subscription
Deliverable
product features
Required skills
Strategic product leadership at scale, data-driven commercial mindset, executive presence, UX instincts, cross-functional collaboration, AI utilization
Preferred skills
Experience with loyalty/rewards programs
Technologies
Modern tech stack (implied for platform), AI tools
Responsibilities
Drive vision and roadmap for the loyalty program, build metric frameworks connecting behavior to outcomes, partner with marketing/CRM on strategy, manage external vendor relationships, engage with C-level leadership, collaborate on referrals/virality initiatives
Seniority
Principal, strategic & mentorship