Senior US Brand Campaigns Manager
Core
Lead planning, delivery, and optimization of Preply's brand investment in the US, connecting brand strategy to in-market execution to drive awareness and business outcomes.
Role type
Senior US Brand Campaigns Manager
Builds
US brand campaigns, market plans, and scalable playbooks for Preply's language learning platform
Domain
Ed-Tech / Online Language Learning
Deliverable
product features
Required skills
Integrated digital campaign management, market strategy, investment management, analytical and commercial judgment, video platform expertise, brand measurement, agency management
Preferred skills
Experience in fast-paced tech or marketplace environments, landing-page optimization, cross-functional project leadership
Technologies
YouTube, digital channels
Responsibilities
Own US brand-campaign plan from annual planning through delivery and optimization; Build market- and city-level investment plans; Manage and optimize campaign investment across markets and channels; Define campaign measurement frameworks and track outcomes like reach, GMV, LTV, CAC, CPM; Partner with Creative, Growth, and Analytics to deliver campaigns; Manage agency and external partner relationships
Seniority
Senior, hands-on IC