Demand Generation Manager ANZ
Core
Own integrated demand generation campaigns, account-based marketing (ABM), and experiential events across the ANZ region to move the sales pipeline.
Role type
Individual contributor Demand Generation Manager
Builds
Integrated campaigns, ABM plays, direct mail, gifting, and flagship events (K:City, roundtables, tradeshows) for B2B SaaS buyers in Australia and New Zealand.
Domain
B2B SaaS Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated campaign planning and execution, Account-based marketing (ABM), Field marketing management, Event program ownership, Budget management, Data analysis and reporting, Stakeholder alignment, Commercial instinct for ROI
Preferred skills
Tableau, Salesforce, Agency management, Async collaboration across timezones
Responsibilities
Plan and execute integrated demand generation campaigns across paid, organic, lifecycle, and field channels; Localize global campaign frameworks for ANZ regional relevance; Own ANZ's field marketing programme including direct mail and gifting for target accounts; Own APAC's experiential and events programme end-to-end; Partner with Sales to build target account lists and align tactics with funnel stages; Track and report campaign performance with clear insights on effectiveness.
Seniority
Mid-Senior, hands-on IC
