Digital Analytics Manager
Core
Lead digital measurement implementation and optimization across web and app platforms to drive personalized customer experiences and trusted data insights.
Role type
Digital Analytics Manager
Builds
Digital analytics solutions, personalized customer experiences, and experimentation frameworks for lottery games and digital platforms.
Domain
Gaming & Entertainment / Digital Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital analytics implementation, tag management, Adobe Analytics, Adobe Experience Platform (AEP/CDP), Adobe Target, A/B testing, JavaScript, HTML, event-based measurement, data layer configuration, testing and UAT management.
Preferred skills
Stakeholder engagement, experimentation and optimization, analytics framework documentation.
Technologies
Adobe Analytics, Adobe Experience Platform (AEP/CDP), Adobe Target, JavaScript, HTML
Responsibilities
Lead implementation and optimization of digital analytics and personalization; Partner with product and technology teams to translate business requirements into measurement solutions; Configure and manage Digital Analytics & Data systems; Own testing, UAT, deployment, and production support; Support experimentation and continuous improvement through A/B testing.
Seniority
Mid-level, hands-on IC