Wearables Marketing Expert
Core
Lead go-to-market strategy and customer acquisition for an AI-powered wellness product in the wearables ecosystem.
Role type
Senior Marketing Lead (Wearables/HealthTech)
Builds
Wearable health devices and subscription-based wellness services
Domain
HealthTech / Consumer Electronics
Deliverable
product features
Required skills
Go-to-market strategy, performance marketing, strategic partnerships, market research, data analysis, D2C marketing, subscription funnel optimization
Preferred skills
Wearable device experience, health metrics knowledge, biohacking community network, habit-formation psychology
Technologies
Meta, TikTok, Google, YouTube, Shopify, Amazon
Responsibilities
Develop and execute go-to-market strategy, translate health metrics into customer benefits, plan and optimize paid social campaigns, build strategic partnerships, lead product launches, optimize customer journey from acquisition to subscription activation, conduct market research, analyze KPIs (CAC, LTV, ROAS, retention), provide performance updates to leadership
Seniority
Senior, hands-on IC