Senior Product Marketing Manager
Core
Lead go-to-market execution, product launches, and campaigns for B2B SaaS products, bridging product capabilities with customer needs and business outcomes.
Role type
Senior Product Marketing Manager
Builds
Product positioning, messaging, sales enablement materials, and repeatable go-to-market processes
Domain
B2B SaaS, Business Intelligence, ERP-connected software
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, content development, cross-functional collaboration, stakeholder influence, project management, market research, commercial analysis, AI tool utilization
Preferred skills
Analytics, business intelligence, financial planning and analysis (FP&A), ERP-connected software domain knowledge
Responsibilities
Own end-to-end product launches and go-to-market initiatives; develop positioning and messaging; create content across the funnel; equip sales and marketing teams with tools and training; analyze customer feedback and competitive intelligence; collaborate with product management on roadmaps; build repeatable launch processes; measure pipeline influence and adoption metrics
Seniority
Senior, hands-on IC
