Head of Marketing, ANZ
Core
Own every aspect of marketing across Australia and New Zealand, driving customer acquisition, growth, and retention for an online cashback, gift card, and receipt scanning platform.
Role type
Senior leadership marketing executive (Head of Marketing)
Builds
Customer acquisition, growth, and retention funnels for ShopBack ANZ
Domain
eCommerce, payments, B2C marketing
Deliverable
product features
Required skills
Integrated marketing strategy, team management, eCommerce and payments experience, creative campaign execution, data analysis, budget management, AI tool implementation
Preferred skills
Scale-up experience, New Zealand market knowledge, AI workflow automation
Technologies
CRM, social media, digital marketing, content marketing, influencer platforms, AI tools (Claude Code, ChatGPT)
Responsibilities
Develop marketing strategy for user acquisition and retention; lead and coach a high-performance marketing team; derive insights from data to recommend optimizations; manage marketing budgets and forecast ROI; evaluate campaign performance; integrate AI into team workflows
Seniority
Senior, hands-on IC with leadership responsibilities
