VP, Product Marketing
Core
Define positioning, messaging, and GTM strategy for an AI-driven claims orchestration platform targeting large P&C insurers.
Role type
VP, Product Marketing (GTM & Positioning)
Builds
AI claims processing platform for large P&C carriers
Domain
Insurance / Artificial Intelligence / Claims Processing
Deliverable
product features
Required skills
Product marketing leadership, GTM strategy, category positioning, technical-to-executive translation, pricing and packaging, team leadership
Preferred skills
Insurance industry experience, fintech experience, regulated industry experience
Technologies
AI, ML, Agentic systems
Responsibilities
Define positioning and messaging architecture, translate technical AI capabilities for CCO/CIO audiences, drive Land and Expand GTM narratives, set pricing and packaging strategy, build and lead the product marketing team, partner with Sales and Product on customer enablement
Seniority
VP, strategic leadership with hands-on execution