SVP/VP, AdTech Lead, Performance Marketing Platforms, Group Marketing & Communications
Core
Lead the strategy, architecture, and delivery of DBS's in-house performance marketing platform and AdTech capabilities to reduce agency reliance and drive scalable media operations.
Role type
Senior Product & Platform Leader (AdTech/Performance Marketing)
Builds
Enterprise performance marketing platform, AdTech architecture, and hybrid operating models for paid digital media.
Domain
Financial Services / Performance Marketing / AdTech
Deliverable
production ML models | product features
Required skills
AdTech strategy, API integration (Google/Meta/LinkedIn), AdOps governance, AI/ML product development, data activation, programmatic advertising, closed-loop measurement, hybrid operating model design.
Preferred skills
Financial services experience, regulated environment experience.
Technologies
Google Ads API, Meta Marketing API, LinkedIn Advertising API, GA4, Google Tag Manager, Tealium, AppsFlyer, server-side tagging, conversion APIs.
Responsibilities
Define product strategy and roadmap for performance marketing platforms; design API and data requirements for media automation; establish AdOps standards and controls; lead transition of media activities from agencies to in-house teams; define AI/ML capabilities for media planning and optimization; align stakeholders across Marketing, Technology, and Data.
Seniority
Senior, hands-on IC with leadership scope
