Senior Officer, Card Growth & Cobrand Partnership
Core
Drive growth of Dah Sing Bank's credit card portfolio and achieve business KPIs through marketing campaigns, product management, and new product delivery.
Role type
Senior marketing officer (credit card growth & partnerships)
Builds
Credit card products and marketing campaigns
Domain
Retail banking / Credit cards
Deliverable
product features
Required skills
Marketing program execution, Product management, Project management, Campaign coordination, Budget management, Analytical skills
Preferred skills
Collaboration with Card Associations, Product enhancement, Webpage maintenance
Responsibilities
Develop and execute marketing programs and card acquisition campaigns, Coordinate with partners and vendors to deliver campaigns, Liaise with advertising agencies to produce marketing collateral, Support product enhancement and new product development, Monitor campaign response and track results, Manage budget and expenses including invoice settlement