Director, Product Management - Credit Card
Core
Own the end-to-end acquisition engine for the credit card business, driving profitable growth in member and new-to-bank card acquisition across paid and organic channels.
Role type
Director, Product Management (Credit Card Acquisition)
Builds
Consumer credit card products and sales offerings
Domain
Financial Services / Credit Cards
Deliverable
product features
Required skills
Product strategy, team leadership, data analysis, market research, regulatory compliance, P&L management, cross-functional partnership
Preferred skills
Credit card acquisition expertise, performance marketing, CRM usage, customer segmentation, executive communication
Technologies
Tableau
Responsibilities
Own acquisition strategy and operating plan across all channels; Build and optimize the full funnel from demand generation to approval and activation; Drive acquisition performance against key metrics; Partner with product, underwriting, and marketing teams to improve targeting and conversion; Lead acquisition planning, execution, and measurement; Create executive-level reporting on wins, gaps, and opportunities.
Seniority
Director, hands-on IC with team management
