Director, Product Management - Credit Card
Core
Own the end-to-end acquisition engine for the credit card business, driving profitable growth in member and new-to-bank card acquisition across paid and organic channels.
Role type
Director, Product Management (Credit Card Acquisition)
Builds
Consumer credit card products and sales offerings
Domain
Financial Services / Credit Cards
Deliverable
product features
Required skills
Product strategy, team leadership, data analysis, market research, regulatory compliance, P&L management, channel strategy, performance marketing, risk management, executive communication
Preferred skills
12+ years in credit card acquisition, deep expertise in end-to-end acquisition funnel, experience with CRM and marketing automation, US military experience or military spouse status
Technologies
Tableau
Responsibilities
Own acquisition strategy and operating plan for consumer credit card growth; Build and optimize the full funnel from demand generation to approval, funding, activation, and early spend; Drive acquisition performance against key metrics such as approval rate, conversion, CPA/CAC; Partner with product, underwriting, marketing, data, and analytics teams to improve targeting and funnel conversion; Lead acquisition planning, execution, and measurement; Work closely with risk and operations to improve application decisioning and onboarding efficiency; Create executive-level reporting and strategic recommendations on wins, gaps, and opportunities.
Seniority
Director, hands-on IC with team management