AVP, Specialist, Martech Orchestration Product Owner (Enterprise Performance Marketing & Platform), Group Marketing & Communications
Core
Lead the strategy, delivery, and continuous improvement of enterprise MarTech orchestration platforms to enable personalized customer engagement and strengthen marketing performance.
Role type
Senior Product Owner (MarTech Orchestration)
Builds
Enterprise MarTech orchestration platforms for DBS Group Marketing & Communications
Domain
Banking / Enterprise Marketing Technology
Deliverable
product features
Required skills
MarTech platform strategy, Agile team leadership, cross-functional collaboration, user story definition, campaign process governance, data integration, personalization, experimentation, AI application, platform performance monitoring
Preferred skills
Experience with Unica, Tealium, Google Analytics, Cvent, cloud integrations, APIs, AI-enabled marketing solutions
Responsibilities
Define and manage product vision, roadmap, priorities, and success measures; Engage stakeholders to translate needs into user stories and delivery plans; Lead Agile teams through solution design, development, testing, and deployment; Drive platform integration, user adoption, and campaign process improvement; Collaborate with Marketing, Technology, Data, and country teams to align priorities; Apply data, experimentation, automation, and AI to improve customer journeys; Monitor platform performance, delivery risks, and business value
Seniority
Senior, hands-on IC
