AVP, Specialist, Martech Orchestration Product Owner (Enterprise Performance Marketing & Platform), Group Marketing & Communications
Core
Lead the strategy, delivery, and continuous improvement of enterprise MarTech orchestration platforms to enable personalized customer engagement and strengthen marketing performance.
Role type
Senior Product Owner (MarTech Orchestration)
Builds
Enterprise MarTech orchestration platforms
Domain
Banking / Marketing Technology
Deliverable
product features
Required skills
Product vision and roadmap management, Agile team leadership, Stakeholder management, Data integration, Personalization strategies, Campaign operations, Platform governance
Preferred skills
Experience with Unica, Tealium, Google Analytics, Cvent, Cloud integrations, APIs, AI-enabled marketing solutions
Responsibilities
Define and manage product vision, roadmap, priorities, and success measures; Engage with business stakeholders to translate needs into user stories and delivery plans; Lead Agile teams through solution design, development, testing, and deployment; Drive platform integration, user adoption, and campaign process improvement; Monitor platform performance and business value delivered.