VP, Corporate Banking Marketing Lead, Group Marketing & Communications
Core
Develop and execute annual marketing plans and integrated campaigns for DBS' International Banking Group (IBG) to support customer acquisition, relationship deepening, and cross-sell objectives.
Role type
VP, Corporate Banking Marketing Lead
Builds
Integrated marketing campaigns, thought leadership content, client engagement events, and digital marketing initiatives for Large Corporates, Mid-Cap, SME, FIG, and priority industry segments.
Domain
Banking / Corporate Finance
Deliverable
product features
Required skills
Strategic planning, campaign management, stakeholder management, digital marketing, event management, budget management, thought leadership development, data-driven decision making, regulatory compliance
Preferred skills
Experience in corporate banking marketing, media relations, agency management, SEO/GEO optimization
Technologies
Marketing technology platforms, marketing automation tools, analytics platforms
Responsibilities
Develop and execute annual marketing plans aligned with business priorities; Lead end-to-end development of integrated marketing campaigns; Design and execute strategic client engagement programmes and flagship events; Leverage digital channels to improve reach and lead generation; Manage assigned marketing budgets and ensure optimal ROI; Serve as a trusted marketing advisor to IBG leadership.
Seniority
VP, strategic leadership & execution
