VP, Corporate Banking Marketing Lead, Group Marketing & Communications
Core
Develop and execute integrated marketing strategies, campaigns, and client engagement programs for DBS' International Banking Group (IBG) to drive customer acquisition, relationship deepening, and market positioning.
Role type
VP, Corporate Banking Marketing Lead
Builds
Integrated marketing campaigns, thought leadership content, client engagement events, and digital marketing initiatives for Large Corporates, Mid-Cap, SME, FIG, and priority industry segments.
Domain
Banking / Corporate Finance
Deliverable
product features
Required skills
Strategic planning, campaign management, stakeholder management, digital marketing, event management, budget management, thought leadership development, cross-functional collaboration, regulatory compliance
Preferred skills
None stated
Technologies
Marketing technology platforms, SEO/GEO, marketing automation, analytics tools
Responsibilities
Develop annual marketing plans aligned with business priorities; lead end-to-end execution of integrated marketing campaigns; strengthen brand reputation through thought leadership and executive communications; design and execute strategic client engagement events; optimize digital channels and lead management processes; manage marketing budgets and ensure compliance with governance standards.
Seniority
VP, strategic leadership & execution