Brand Strategy Manager, OpenBlue Solutions and Services
Core
Define and deliver global brand strategy, governance, and naming for digital technology and service offerings, driving performance improvement and competitive benchmarking.
Role type
Brand Strategy Manager (Digital Solutions & Services)
Builds
Global brand architecture, naming for new offerings, and unified brand expressions for digital technologies and services.
Domain
B2B Technology & Services
Deliverable
product features
Required skills
Brand strategy development, competitive benchmarking, stakeholder management, project management, analytical skills, naming processes, brand integration, thought leadership positioning.
Preferred skills
B2B brand marketing, visual identity building, internal community management.
Technologies
None stated
Responsibilities
Define brand strategy and delivery for digital technology and service brands; Lead digital naming processes and stakeholder sign-off; Lead global roll out of brand strategy updates and transformations; Engage stakeholders in ideating new brand strategy opportunities; Steer and deliver competitive benchmarks and analysis; Lead governance in global activation of brand strategy; Lead key thought leadership and positioning programs; Advance programs for unified expressions and global alignment; Strategize and deliver brand integration for acquisitions and joint ventures.
Seniority
Manager, hands-on IC