Program Manager, Lead Factory
Core
Lead EMEA's integrated agenda for new-customer demand generation and marketing process excellence, turning installed-base intelligence into qualified pipeline.
Role type
Senior Program Manager, Marketing Operations
Builds
Scalable standard work for campaigns, events, and lead-generation initiatives across EMEA.
Domain
B2B Marketing / Demand Generation / Process Improvement
Required skills
Program/Project Management, Marketing Campaign Strategy, Lead Generation, Data Quality & Segmentation, Stakeholder Management, Financial Acumen, Change Management, Process Design (SOPs/RACI), Marketing Automation Tools, Cross-functional Collaboration
Preferred skills
Lean Methodology, Six Sigma
Technologies
Microsoft PowerPoint, Marketing Automation Platforms, Intent/Insight Tools, CRM Systems
Responsibilities
Own the EMEA SDR line and integrate it into overall marketing campaign strategy; Partner with campaign leaders to translate growth priorities into lead-generation initiatives; Integrate with Marketing, Sales, Service, and regional leaders to align capacity and handoffs; Oversee data quality, enrichment, and lead-routing requirements; Establish performance governance across lead forecast, quality, and revenue contribution; Run pilots to scale high-performing lead sources; Design and own standard work for EMEA Marketing activities including events and webinars; Develop practical playbooks, SOPs, templates, and RACI models; Facilitate cross-functional process design and continuous-improvement workshops; Lead change management through stakeholder alignment and capability building; Benchmark practices and sponsor automation/AI opportunities.
Seniority
Senior, hands-on IC with strategic oversight
