Regional Field Marketing Specialist (m/f/d)
Core
Execute and localize B2B marketing campaigns and events to support lead generation, pipeline growth, and business objectives for the HVAC-R portfolio in Germany & CEE.
Role type
Regional Field Marketing Specialist
Builds
Marketing campaigns, customer events, trade shows, webinars, and sales enablement materials
Domain
HVAC-R (Heating, Ventilation, Air Conditioning, and Refrigeration) / B2B Industrial Marketing
Deliverable
product features
Required skills
B2B marketing campaign execution, event planning and project management, digital marketing, lead generation tactics, sales funnel analysis, marketing automation tools, cross-functional collaboration
Preferred skills
French language fluency, B2B marketing experience in industrial settings
Technologies
Marketing automation tools
Responsibilities
Execute and localize marketing campaigns to support lead generation and pipeline growth; Plan and deliver customer events, trade shows, webinars, and partner activities; Collaborate with sales teams to align marketing activities with business priorities; Coordinate marketing activities across the region including vendor and agency management; Track, analyze, and report on campaign and event performance; Own end-to-end campaign execution from planning to performance analysis; Provide feedback to global teams on customer behavior and market trends.
Seniority
Mid-level, hands-on IC
