Regional Field Marketing Specialist (m/f/d)
Core
Execute and localize B2B marketing campaigns and events to support lead generation and business growth for HVAC-R brands in Germany & CEE.
Role type
Field Marketing Specialist
Builds
Marketing campaigns, customer events, trade shows, webinars, and sales enablement materials
Domain
HVAC-R / Industrial B2B
Deliverable
product features
Required skills
B2B marketing, event planning, project management, digital marketing, campaign execution, lead generation, sales funnel analysis, marketing automation, cross-functional collaboration
Preferred skills
French language, industrial B2B marketing experience
Technologies
Marketing automation tools
Responsibilities
Execute and localize marketing campaigns; plan and deliver customer events and trade shows; collaborate with sales teams on sales enablement; coordinate vendor and agency management; track and report on campaign performance; optimize marketing funnels for measurable outcomes
Seniority
Mid-level, hands-on IC
