Strategic Marketing & Technical Manager
Core
Lead the integration of species perspectives into a unified Asia Pacific strategy for animal nutrition and aquafeed, driving commercial excellence and product portfolio management.
Role type
Senior strategic marketing and technical manager
Builds
Unified regional marketing strategies, pricing models, and technical product services for the animal nutrition industry
Domain
Animal nutrition and aquafeed (AgriTech)
Deliverable
product features
Required skills
Strategic planning, commercial strategy, product portfolio management, market research, budget management, cross-functional leadership, project management, CRM software proficiency
Preferred skills
Experience in emerging markets, multi-country operations, brand repositioning, new product development
Technologies
CRM software, project management tools
Responsibilities
Define strategic 'how to win' including competitive positioning and value proposition; drive commercial excellence and pricing strategies for trading business; create and manage annual marketing plans and budgets; conduct market research and identify new business opportunities; define product positioning and commercial specifications; organize and develop marketing and product program teams; integrate marketing insights with technical product development
Seniority
Senior, hands-on IC with strategic oversight