Director, Creator/Influencer Strategy
Core
Design scalable Creator/Influencer strategies and relationships across REPUBLIC Label Collective to align with artist objectives and marketing priorities.
Role type
Director, Creator/Influencer Strategy
Builds
Creator campaign plans, performance frameworks, and strategic partnerships for artist discovery and fan engagement.
Domain
Music industry, Creator Economy, Digital Marketing
Deliverable
product features
Required skills
Creator strategy design, Campaign KPI definition, ROI/CPM analysis, Stakeholder relationship management, Cross-functional partnership, Trend identification, Negotiation, Data interpretation, Multi-campaign management
Preferred skills
Experience with TikTok/Instagram/YouTube/Snapchat, Proficiency in CreatorCore/Co-Brand, Established agency ecosystem network, Passion for internet culture
Technologies
CreatorCore, Co-Brand, TikTok, Instagram, YouTube, Snapchat
Responsibilities
Lead influencer and third-party creator strategy across labels; Build comprehensive creator campaign plans with KPIs and efficiency benchmarks; Monitor and analyze creator content performance and sound usage trends; Cultivate relationships with top-tier creators, agencies, and partners; Partner cross-functionally with Advertising, Brands, and Digital teams; Negotiate high-level creator partnerships and oversee campaign execution; Present campaign strategies and post-campaign analysis to leadership.
Seniority
Director, strategic leadership with hands-on execution
