Director, Catalog Digital Marketing Urban
Core
Drive long-term product and campaign strategy for Urban (Hip-Hop/R&B) catalog artists, balancing cultural nostalgia with modern relevance across multiple genres.
Role type
Director, Catalog Digital Marketing
Builds
Integrated marketing strategies, viral concepts, and culturally fluent activations for legacy artists.
Domain
Music Industry / Digital Marketing / Hip-Hop & R&B
Deliverable
product features
Required skills
Catalog marketing strategy, cultural fluency, trend awareness (TikTok/social audio), data-driven decision making, cross-functional collaboration, DSP behavior understanding, content creation oversight, performance analysis
Preferred skills
Music history knowledge, product management experience, influencer collaboration, remix/edit strategy
Technologies
Spotify, Apple Music, SoundCloud, YouTube, TikTok, Nielsen analytics, SoundScan, Mediabase
Responsibilities
Develop and execute innovative catalog marketing strategies for Urban artists; Identify opportunities to pull forward catalog moments that resonate with today's youth; Build long-tail strategies that strengthen artist legacy; Develop big ideas, tentpole moments, and viral concepts; Stay connected to cultural trends and platform algorithms; Analyze streaming, sales, radio, and social performance to adjust strategies
Seniority
Director, strategic leadership & cross-functional coordination