VP, Marketing Strategy (Rock, Alternative, & Country)
Core
Chief strategist for a diverse roster of artists (emerging to global icons) in Rock, Alternative, and Country genres, architecting global trajectories and driving commercial dominance.
Role type
VP, Marketing Strategy
Builds
Integrated global marketing campaigns, fan growth strategies, and high-impact partnerships across sports, lifestyle, and retail.
Domain
Music Industry (Rock, Alternative, Country)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic campaign planning, data-driven decision making, stakeholder management, budget management, partnership development, post-mortem analysis, market penetration strategy
Preferred skills
Portfolio of successful campaigns led from inception to global commercial success
Technologies
None stated
Responsibilities
Develop comprehensive strategic marketing plans and goals; Analyze fan bases to create growth strategies; Collaborate on integrated campaigns to drive consumption and sales; Lead internal artist task forces and management calls; Ensure consistent visual and narrative threads with Creative Services; Lead post-mortem analyses for priority launches; Review real-time data to manage fluid marketing plans; Identify and secure high-impact partnerships; Manage global project budgets; Act as primary liaison between artist/management and label; Represent label at industry events
Seniority
VP, executive level