Sr. Coordinator, Artist Brand Management
Core
Developing and executing long-term artist brand strategies to position iconic artists in fresh, culturally relevant ways for streaming growth and new audience discovery.
Role type
Sr. Coordinator, Artist Brand Management
Builds
Marketing campaigns, brand narratives, and content activations for a roster of active artists across physical and digital releases.
Domain
Music industry, artist marketing, brand strategy
Deliverable
product features
Required skills
Campaign planning and execution, Data analysis and KPI tracking, Budget and purchase order management, Relationship management with agencies, Event logistics coordination, Calendar and database management, Visual brand guardianship, Project presentation creation
Preferred skills
Storytelling, Music culture knowledge, Consumer segmentation understanding, Agile project balancing
Technologies
Canva, G Suite, Microsoft Office
Responsibilities
Assist in ideation and execution of comprehensive marketing campaigns; Analyze streaming data and audience KPIs to identify trends; Manage release schedules, artist calendars, and databases; Manage relationships with internal and external creative agencies; Supervise promotional inventory and coordinate event logistics; Manage budgets and purchase orders as liaison for finance and vendors; Coordinate with Research & Analysis teams for audience insights.
Seniority
Senior, hands-on IC