Director, Global Priorities
Core
Developing and driving marketing strategy for Warner Music Group's highest-priority global artists, coordinating campaign planning and execution across label affiliates and commercial partners worldwide.
Role type
Director, Global Marketing Strategy
Builds
Global marketing campaigns and go-to-market activities for top-tier artists
Domain
Music industry, global brand management, entertainment marketing
Deliverable
product features
Required skills
Strategic marketing expertise, global campaign management, multi-market localization, cross-functional coordination, performance benchmarking, trend analysis
Preferred skills
Experience in record labels or artist management, deep knowledge of global pop culture and digital trends, ability to manage complex multi-stakeholder timelines
Technologies
Marketing intelligence tools, analytics platforms
Responsibilities
Lead creation of comprehensive multi-market marketing plans for top global priority artists; Partner with WMG affiliates to localize campaign strategies and ensure consistent execution; Manage global rollout timelines and deliverables to meet performance benchmarks; Track key campaign and artist benchmarks globally to identify insights and optimize efforts; Identify and apply emerging global marketing trends and fan engagement strategies
Seniority
Director, strategic leadership with hands-on execution