Senior Consultant - Marketing Analytics
Core
Senior Consultant driving data-driven marketing strategies, campaign optimization, and decision science for app ecosystems and ad partners.
Role type
Senior IC Marketing Analytics / Decision Science Consultant
Builds
Actionable insights and strategic roadmaps to optimize campaign ROI, retention, and revenue for app partners.
Domain
Digital Marketing, Mobile App Ecosystems, Data Science
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Long-Term Attribution (LTA), Funnel Analytics, Campaign Analytics, ROI Analysis, SQL, Advanced Excel, Statistical Forecasting, Segmentation, AdMob, AdSense
Preferred skills
Partner Lifetime Value analysis, Churn reduction strategies, First-party agenting tools
Technologies
SQL, Excel, AdMob, AdSense, Internal BI Systems
Responsibilities
Analyze and optimize ROI of marketing campaigns across channels; Perform analysis on user app data to identify whales and recommend retention strategies; Work with leaders on paid media strategies to increase revenue from prime customers; Define measurement gaps and translate business priorities into analytical roadmaps; Monitor and evaluate key performance metrics including campaign activations and revenue generation; Conduct deep-dive analysis on social media campaigns and build actionable recommendations.
Seniority
Senior, hands-on IC
