Associate Director of Marketing - IP
Core
Strategic consultant bridging practice group leadership and the broader Marketing & Client Development organization to translate commercial objectives into marketing plans and client development strategies.
Role type
Senior IC marketing director (professional services)
Builds
Strategic marketing plans, client development roadmaps, and high-stakes pitch narratives for legal practice groups
Domain
Legal services / Professional services
Deliverable
product features
Required skills
Strategic planning, budget stewardship, cross-functional leadership, narrative development, data interpretation, team management
Preferred skills
Legal industry experience, B2B marketing experience
Technologies
Microsoft Office, iManage
Responsibilities
Lead translation of practice-specific marketing plans into detailed briefs; Act as primary consultant for buyer profiles and influencers; Direct strategy for practice-building initiatives; Partner with leaders to ensure BU priorities are reflected in enterprise roadmaps; Define triggers and content requirements for practice-level personalization; Oversee BU-specific marketing budget and sponsorship ROI; Lead strategy and narrative development for high-stakes pitches; Collaborate to interpret dashboard data and recommend strategic shifts; Serve as direct supervisor and mentor to direct reports
Seniority
Senior, hands-on IC with people leadership
