Associate Director of Marketing - IP
Core
Lead the translation of practice-specific marketing plans into detailed briefs, define personalization logic, and manage high-stakes narrative development for a legal practice group.
Role type
Associate Director of Marketing - IP (Strategy & Client Development)
Builds
Strategic marketing plans, client development roadmaps, and high-stakes pitch narratives for a legal practice group.
Domain
Legal services / Professional services
Deliverable
product features
Required skills
Strategic planning, audience segmentation, cross-functional leadership, budget stewardship, narrative development, people management, data interpretation, B2B marketing strategy
Preferred skills
Legal industry experience, senior-level management experience
Technologies
Microsoft Office suite, iManage
Responsibilities
Translate practice marketing plans into campaign briefs, consult on buyer profiles and influencers, direct practice-building initiatives, partner on enterprise roadmaps, define personalization triggers, oversee BU marketing budgets, lead high-stakes pitch narratives, supervise direct reports and manage employee lifecycle events
Seniority
Senior, hands-on IC with management responsibilities