Associate Director of Litigation Marketing - Business Litigation
Core
Lead the translation of practice-specific marketing plans into detailed briefs for the Campaign Strategy team, acting as a strategic consultant to practice group leadership on buyer profiles, market trends, and high-stakes narrative development.
Role type
Senior management marketing director (legal services)
Builds
Strategic marketing plans, client development roadmaps, and high-stakes pitch narratives for business litigation practice
Domain
Legal services / Business Litigation
Deliverable
product features
Required skills
Strategic plan translation, audience persona consultation, practice development roadmaping, cross-functional liaison, personalization logic strategy, budget stewardship, narrative leadership, people management
Preferred skills
Legal industry experience, senior-level management experience
Technologies
Microsoft Office suite, iManage
Responsibilities
Lead translation of practice marketing plans into campaign briefs; Consult on buyer profiles and influencers for the Insights team; Direct strategy for practice-building initiatives; Partner with MCD leaders on enterprise roadmaps; Define triggers for practice-level personalization; Oversee BU-specific marketing budget and sponsorship ROI; Lead narrative development for complex pitches; Supervise direct reports and manage employee lifecycle events
Seniority
Senior, hands-on IC with management responsibilities