Associate Director of Litigation Marketing - Business Litigation
Core
Lead the translation of practice-specific marketing plans into detailed briefs for the Campaign Strategy team, acting as the primary consultant for the Insights team on buyer profiles and influencers, and directing strategy for practice-building initiatives.
Role type
Senior marketing director (business litigation)
Builds
Strategic marketing plans, client development roadmaps, and high-stakes pitch narratives for business litigation practice
Domain
Legal services / Business Litigation
Deliverable
product features
Required skills
Strategic planning, audience segmentation, cross-functional liaison, budget stewardship, narrative development, people leadership, data interpretation
Preferred skills
Legal industry experience, senior-level management experience
Technologies
Microsoft Office, iManage
Responsibilities
Lead translation of practice-specific marketing plans into detailed briefs; Act as primary consultant for Insights team on buyer profiles; Direct strategy for practice-building initiatives; Partner with leaders across MCD to ensure BU priorities are reflected in enterprise roadmaps; Define triggers and content requirements for practice-level personalization; Oversee BU-specific marketing budget; Lead strategy and narrative development for high-stakes pitches; Collaborate with Insights to interpret dashboard data; Serve as direct supervisor and mentor to direct reports
Seniority
Senior, hands-on IC with people leadership
