Senior Manager of Digital Experience – Performance Marketing
Core
Lead omnichannel search and media strategy, manage ad-tech stacks, and oversee performance marketing budgets to drive firm discoverability and pipeline development.
Role type
Senior Manager, Performance Marketing & Strategy
Builds
Scalable paid media and SEO frameworks, optimized campaign execution, and data-driven attribution models
Domain
Legal services / Professional services marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic planning, budget stewardship, paid media campaign execution, SEO/SEM management, data storytelling, digital analytics, project management
Preferred skills
Supervisory experience, legal industry experience, professional services experience
Technologies
Microsoft Office, iManage, SEO monitoring tools, ad-management platforms, search-intent intelligence software
Responsibilities
Lead omnichannel search and media strategy (SEM/Social/SEO/AEO), manage onshore media strategists and offshore agencies, oversee paid media budget and compliance, lead reporting and attribution modeling, support top-of-funnel client journey visibility, collaborate on key campaign amplification, mentor direct reports and manage employee lifecycle events
Seniority
Senior, hands-on IC with people leadership