Associate Director of Business Marketing - M&A, PE, Capital Markets
Core
Strategic consultant bridging practice group leadership and the broader Marketing & Client Development organization to translate commercial objectives into marketing plans and client development strategies.
Role type
Associate Director of Business Marketing (M&A, PE, Capital Markets)
Builds
Strategic marketing plans, client development roadmaps, and high-stakes pitch narratives for Private Equity and Capital Markets practice groups.
Domain
Legal services / Private Equity / Capital Markets
Deliverable
product features
Required skills
Strategic planning, persona development, cross-functional liaison, budget stewardship, narrative leadership, data optimization, people management, industry experience in private equity, B2B marketing expertise
Preferred skills
Legal industry experience
Technologies
Microsoft Office suite, iManage
Responsibilities
Lead translation of practice-specific marketing plans into detailed briefs for campaign strategy; Act as primary consultant for buyer profiles and influencers; Direct strategy for practice-building initiatives and sales touchpoints; Partner with leaders to ensure BU priorities are reflected in enterprise roadmaps; Define triggers and content requirements for practice-level personalization; Oversee BU-specific marketing budget and sponsorship ROI; Lead strategy and narrative development for high-stakes pitches; Interpret dashboard data to recommend strategic shifts; Serve as direct supervisor and mentor to direct reports including hiring and performance appraisals
Seniority
Senior, hands-on IC with management responsibilities
