Senior Manager of Digital Experience – Email
Core
Define and lead enterprise email and marketing automation strategy, transforming channel operations from batch-and-blast tactics to sophisticated, persona-based lifecycle journeys for client engagement and business growth.
Role type
Senior Manager of Digital Experience (Email & Marketing Automation)
Builds
Enterprise email automation roadmaps, high-velocity campaign deployments, and integrated client journeys connecting web, events, and business development.
Domain
Legal services marketing / Digital operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Audience segmentation, Marketing automation platform orchestration, Operations management, Quality assurance, HTML/CSS basics, Data-driven performance optimization, Team leadership, Strategic roadmap alignment
Preferred skills
Supervisory experience, Bachelor's degree
Technologies
Microsoft Office suite, iManage, Marketing Automation Platforms (MAP), CRM systems
Responsibilities
Define enterprise email and marketing automation strategy; Serve as primary business owner for the Marketing Automation Platform (MAP); Manage hybrid onshore/offshore teams for 24/7 coverage; Maintain channel health, sender reputation, and regulatory compliance; Design integrated client journeys across multiple touchpoints; Establish KPIs and optimize performance via A/B testing; Lead people management including hiring, performance appraisals, and mentorship.
Seniority
Senior, hands-on IC with people management responsibilities
