Research Manager
Core
Provide quantitative and qualitative insights for advertisers and internal sales teams across radio, streaming audio, podcasting, and digital channels.
Role type
Marketing research manager
Builds
Data-driven presentations, brand lift studies, and campaign performance evaluations for a large portfolio of accounts
Domain
Audio media (radio, streaming, podcasting) and multi-channel marketing
Deliverable
dashboards & analysis
Required skills
quantitative and qualitative research, survey development, data analysis, project management, multi-touch attribution, vendor management, Excel, PowerPoint
Preferred skills
Nielsen Audio, Scarborough, MRI-Simmons, comScore, Magellan, DISQO, Dynata, storytelling with data
Technologies
Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, comScore, Triton, Magellan, DISQO, Dynata
Responsibilities
Design methodology and develop surveys for primary research projects; manage brand lift studies from strategy to client presentation; utilize attribution tools to evaluate and optimize campaign performance; create data-driven presentations for sales teams and clients; fulfill ad-hoc sales research requests regarding audience metrics and competitive spend; partner with marketing and sales staff to utilize research insights
Seniority
Mid-level, hands-on IC
