Senior Insights Analyst, Station Analytics
Core
Lead the development and launch of a new station analytics service, building insights programming and consultative partnerships to equip public radio stations with strategic data for engaging digital audiences.
Role type
Senior Insights Analyst (Station Analytics)
Builds
Station-facing insights service, webinars, newsletters, and data tracking dashboards for NPR member stations.
Domain
Public media / Radio analytics / Digital audience behavior
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Analytics, advanced SQL, Excel/Google Sheets, data visualization, public speaking, training non-technical audiences, large dataset management
Preferred skills
News/media organization experience, SEO knowledge, Google Tag Manager, R or Python
Technologies
Google Analytics, SQL, Excel, Google Sheets, Google Tag Manager, R, Python
Responsibilities
Conduct monthly webinars on network-wide trends and data usage; create and manage monthly newsletters for station trends; oversee compliance with data collection processes; troubleshoot tracking implementation; write guides and documentation for stations and staff; partner with cross-functional teams on station technical infrastructure.
Seniority
Senior, hands-on IC
